STOP PRESS: ITC investigates complaints

Marketing, Thursday, 19 December 2002, 12:00am,

The Independent Television Commission (ITC) is investigating 16 complaints that an ad for alcohol-free lager brand Kaliber condones dangerous behaviour. The Trigger Happy TV-style ad through Abbott Mead Vickers BBDO shows a bus driver drinking a bottle of Kaliber while his passengers refuse to board with the strapline, 'Only the beer gets drunk'.

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