DIRECT BRIEFS: Close Premium Finance launches mailing campaign

Marketing, Thursday, 12 December 2002, 12:00am,

Close Premium Finance, the company insurer, has launched a mailing campaign targeting key brokers with a branded box asking 'How easy is it to move your business to Close?', containing an apple pie. It is accompanied by a brochure entitled 'It's as easy as apple pie'. Developed by design agency Intro, it follows the recent creation of Close's brand identity and redesign of its web site.

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