HOTLINE: MSN to evangelise benefits of digital advertising

Campaign, Friday, 06 December 2002, 12:00am,

MSN is to evangelise the benefits of digital advertising with a marketing programme, called "Let's get it on", campaigning the top 20 media planning and buying agencies across the UK. The portal aims to promote media-neutral planning and demonstrate how online complements traditional marketing methods.

This article was first published on Campaign

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