2002 IPA EFFECTIVENESS AWARDS: SPONSORS' STATEMENTS

The Financial Times, recognised worldwide for its authoritative, accurate and analytical reporting, is firmly established as one of the world's leading English language newspapers. With a daily circulation of more than 460,000 and a readership of more than one million people, the Financial Times is available in 140 countries throughout the world.

Its clearly focused and comprehensive global coverage makes it an indispensable read for the international business community.

FT.com is the world's leading business information portal, and the internet partner of the Financial Times. It combines agenda-setting editorial content with comment and analysis, relevant financial data, discussion groups, unique dossiers on key business people and a range of tools to search the web, manage a working day and seek out leisure opportunities.

FT.com's 1.2 million unique monthly users generate more than 30 million monthly page views, delivering a premium audience to advertisers.

The Financial Times has been involved in the judging of the awards in 1994 and 1998 with David Bell; in 2000 with Olivier Fleurot and now in 2002 with David Walsh. Furthermore, overall sponsors of The IPA Effectiveness Awards in 1998, 2000, and 2002.

Visit the Financial Times web site at www.ft.com.

ITV - Sponsoring the Effectiveness Agency of the Year (above £100m).

ITV is proud to sponsor the IPA Effectiveness Awards. Marketing effectiveness is a subject close to ITV's heart. ITV delivers fast, effective fame to brands, with unrivalled reach and impact in the UK market.

Research proves that, rating for rating, an advertisement placed in ITV1 peaktime is significantly more likely to lead an individual to purchase a product than any other channel.

Not only does ITV reach people faster than its competitors, but it can have a powerful impact on their behaviour and attitudes.

Combined with great creative, ITV can help to make advertising more effective.

We congratulate the winners of this year's awards.

Visit the ITV web site at www.itv.co.uk.

POSTERSCOPE - Sponsoring the award for Best Integration

Creative and media working hand in hand should be the expectation of all advertisers, but too often we see a creative design which is highly effective in one medium, pulled across the other media on the schedule regardless of the fit.

This is especially true for Outdoor, where with a potential dwell time of six seconds, poor creative is simply not seen.

Maximising the effectiveness of the communications mix nec-essitates being innovative with a schedule blend of opportunities that can reach the target audience while matching creative to the medium. Posterscope is delighted to sponsor this award for advertising that leads the field in integration.

Visit the Posterscope web site at www.posterscope.co.uk.

WARC: World Advertising Research Center - Sponsoring the award for Best Insight and Innovation.

The World Advertising Research Center (WARC) produces the database WARC.com, which has become a key business tool for the world's leading advertising and media agency groups, advertisers and media owners.

The site features more than 15,000 articles and papers on every aspect of marketing communications, including more than700 winning case studies from the IPA Effectiveness Awards.

WARC recognises the importance of insight and innovation in an industry constantly searching for new ideas, and is proud to sponsor this year's Best Insight and Innovation award.

Visit the WARC.com web site at www.warc.com.

ENDORSEMENTS.TV - Sponsoring the award for Best Launch.

WHEN WE SPEAK, CELEBRITIES LISTEN.

But it hasn't always been that way. We learned our trade to the sound of doors being slammed in our faces.

But after 15 years we reckon we now have the art of arranging for celebrities to appear in advertising well and truly licked.

That's why we jumped at the chance to sponsor the Best Launch category for the IPA Effectiveness Awards 2002. All the entries in this category ran the risk of having the door slammed on their creativity. We can't wait to learn who licked the rest.

Visit the Endorsements.TV web site at www.celebrity.co.uk or contact Endorsements.TV directly by e-mailing info@celebrity.co.uk.

ADFORUM.COM - Sponsoring the award for Best International Case.

AdForum.com is proud to be associated with the IPA Effectiveness Awards 2002, and to be the sponsor of the Best International Case category.

Our association with the IPA and the promotion of the UK advertising industry lie at the heart of AdForum.com, where it is our mission to build new business for agencies. We showcase creative work and provide a source of reference/research for more than 22,000 unique visitors who access AdForum on a monthly basis. These advertisers and consultants repeatedly use Agency Preview and AdFolio to help them search and become more familiar with new agencies and their work.

Statistics prove that member agencies on AdForum who show creative work receive 23 times the level of exposure than agencies with a simple listing.

Proof that it pays when an agency's creative work is previewed on AdForum.

Visit www.adforum.com to preview thousands of creative campaigns and get to know the agencies creating them.

MARKETING - Sponsoring the award for Best New Client.

Marketing is proud to be involved in the IPA Effectiveness Awards for 2002.

With 40,000 readers, Marketing has the highest circulation of any magazine in the industry, and is committed to championing marketing excellence across the communications spectrum.

As the magazine for client marketers and agency professionals looking for big breaking news and in-depth analysis of issues affecting the whole industry, Marketing is an unrivalled read.

Every sector is covered by Marketing's league tables and, from 2001, by its annual Agency of the Year supplement.

With dedicated news sections for Media, Branding and Direct as well as the industry exclusive Adwatch, Marketing is the magazine that truly provides the big picture about what's going on in the industry.

Marketing applauds the widening of the Effectiveness Awards to include the whole of marketing communications, and is pleased to play its part in proving the added value that agencies bring to clients' business performance.

This article was first published on Marketing