NEWS: Rainey Kelly talent takes Wunderman Cato Johnson post

Rainey Kelly Campbell Roalfe’s business development director, Nina

Jasinski, is to join Young and Rubicam’s below-the-line agency,

Wunderman Cato Johnson.

Jasinski joined Rainey Kelly two years ago from GGT. She had held a

similar post at GGT, having worked closely with Jim Kelly, who was the

managing director before leaving to found Rainey Kelly in 1993.

John Shaw, the managing director of Wunderman Cato Johnson, said: ‘We

are an ambitious company and Nina has a great track record in building

business. Although the agency has achieved 30 per cent growth per year

since 1992, we are always looking for a new impetus.’

Jasinski commented: ‘Rainey Kelly has been a brilliant experience but,

at the current stage of development, it’s more about screening than

making calls.’

Since Jasinski joined Rainey Kelly, the agency has won a steady stream

of clients, including Scottish Courage, Ionica, Emap’s women’s group

and, this week, MTV. However, Jasinski stressed that all the wins had

been the result of a team effort.

The agency was chosen to create MTV’s new campaign because of its work

for its sister station, VH-1, which it helped to launch in April 1994.

Rainey Kelly’s national branding drive will use a new line: ‘Flick off

normality. Flick on MTV.’

Wunderman Cato Johnson’s main clients include PepsiCo, Ford, American

Express, Le Shuttle and Rank Xerox.

It is not known whether Jasinski will be replaced.

Shaw said Jasinski’s experience in above-the-line advertising will help

to give clients the fullest possible service.

This article was first published on Campaign