MEDIA BRIEFS: Channel 4 chief exec has no plans to dump Rise

Marketing, Thursday, 07 November 2002, 12:00am,

Channel 4 chief executive Mark Thompson has said he has no plans to dump breakfast show Rise in the short term, despite speculation that the show would be axed in the new year. Rise has suffered from ratings as low as 200,000 viewers but Thompson indicated it would be revamped to become more entertainment-focused.

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