Three 20-second ads, created by BMP DDB, launch in November and are the first in Barclaycard's Value campaign. They show people making or attempting to make outrageous purchases with their Barclaycards, because the interest rates are so low.
One ad, "painting", shows a couple studying a painting in an art gallery. The voiceover says: "Barclaycard's long-term APR is only 11.9%", and then it cuts to the painting, the Mona Lisa, which the couple decide not to buy because "it's a bit too big".
The second ad, "auction", shows bidding under way for a piece of antique furniture. With the same voiceover as "painting", the shot cuts to one man in the crowd, who is the only one bidding, raising his price each time to outbid himself.
"Taxi", the third ad, announces the Barclaycard price promise with the voiceover saying: "If you buy something on your Barclaycard and find it cheaper elsewhere, we'll refund you the difference". It shows a man hailing a taxi, and then another and another, as the shot zooms out to show him surrounded by hundreds of shopping bags.
The voiceover for all three executions ends "Don't go too mad with it" and the endline is "It just gets better".
The ads were written by Amber Casey and Dan Hubert and produced by Caroline Hicks for JFA.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
This article was first published on brandrepublic.com