STOP PRESS: Burger King launches radio ads

Marketing, Thursday, 24 October 2002, 12:00am,

Burger King is launching radio ads featuring easyJet founder Stelios Haji-Ioannou bemoaning the fact that Burger King customers can get a taste of Switzerland for just £1.49 when easyJet's cheapest flight is £30. The ads, through Delaney Lund Knox Warren, promote its Swiss Melts range.

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