MEDIA: Spot the spot competition

Below are this week’s questions for Campaign’s weekly competition for TV

buying departments, and the latest league table. Faxed entries to Peter

Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday

1 TVR

How many HWCH TVRs will this timing deliver?

Date: 3 December

Time: 8.30pm

Channel: Channel 4 North

Programme: Coronation Street

2 Conversion

What will be the conversion from adults to 16-34 adults?

Date: 4 December

Time: 10.30pm

Channel: BBC1 Network

Prog: FA Cup 3rd Round Draw

3 Share of viewing

What will be the women share of total viewing for this timing?

Date: 2 December

Time: 9.45pm

Channel: ITV Ulster

Prog: British Comedy Awards

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Answers to week five  questions   TVR    Conversion    Share of viewing

                                 (6.6)     (112)            (21)

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Rank  Rank Agency                     Est.   Est.  Est. Points  Total

this  last                                               this   points

week  week                                               week

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 1     1   BMP Solutions in Media      7.2  108.0  25.0  26.8   122.0

 2     3   The Media Centre            6.3  105.0  29.0  25.1   118.6

 3     7   CIA Media Solutions         6.9  102.0  23.0  27.6   118.3

 4     6   John Ayling and Associates  7.0  105.0  25.0  26.9   118.0

 5    10   McCann-Erickson             6.0  108.0  24.0  27.3   115.6

 6     2   YMG Carat                  10.6  106.0  25.8  21.1   115.0

 7     8   The Media Business          7.1  103.0  15.3  25.7   114.7

 8     4   Mediastar                   7.9   92.2  31.0  21.4   114.3

 9     -   J.Walter Thompson           7.6  103.0  22.0  27.2   114.0

10     5   Abbott Mead Vickers BBDO    9.5   88.0  16.0  21.1   113.7

11    11   Ogilvy and Mather          55.3   55.3  55.3  55.3    55.3

12    13   Maher Bird                 55.3   55.3  55.3  55.3    55.3

SOURCE: Campaign (wins reported in 17 Dec 1993 issue, or since)

*Amended figures. Queries to Belinda Archer on 071-413 4229

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This article was first published on Campaign