REVIEW: Lowe faces prospect of losing Diet Coke account

Campaign, Friday, 11 October 2002, 12:00am,

Lowe faces the prospect of losing its £48 million Diet Coke account in the US as the soft drink giant lines up four agencies to come up with ideas for a new campaign. Coca-Cola executives are briefing three other Interpublic-owned agencies - FCB, the Martin Agency and Gotham. - Brand Republic.

This article was first published on Campaign

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