Merger creates better platform for e-marketing

Claydon Heeley's promotional brand Ignition has already merged with the London arm of Alcone, the global sales promotion network.

Now its online DM subsidiary Ignite-Mail is relaunching as Alcone Digital. This strengthens the agency's offering, providing access to Alcone technology and resources to enable it to broaden its e-marketing and web services.

"We have developed a range of skills including online advertising and promotion, SMS messaging and web design, said Janet Hoy, managing director of Alcone Digital.

This article was first published on Marketing Direct