PUBLIC SECT0R: Environment Agency launches major PR push

PR Week UK, Friday, 27 September 2002, 12:00am,

The Environment Agency launched a major PR push this week to raise awareness of flash flooding.The regional and national PR campaign is being handled by Circus and the EA's national flood campaign team, headed by Liz Cook.The campaign launches each autumn to coincide with the start of the flash flood season.Those areas devastated by flooding in recent years, such as East Sussex and York, are being particularly targeted this year. Promotional stunts include a flood action bus.

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