DIRECT BRIEFS: AMD Group launches below-the-line agency

Marketing, Thursday, 12 September 2002, 12:00am,

AMD Group, part of Chime Communications, is launching a below-the-line specialist agency called Gasoline to offer clients a combination of direct marketing expertise and sales promotion creativity. Gasoline is headed by former Chemistry executive Chris Killingbeck and Simon Melville, previously of The Works. The agency has already signed up clients including Sony, RAC, HSBC, Travelex and BAA.

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