Woods, 27, joins from the BBC where she was information co-ordinator. Before that she was an account manager at PR firm Shine Communications, where she worked on the account for IPC's lad's mag Loaded.
While at Shine she also managed the Stella Artois account and worked on award-winning PR campaigns for Dunlop and Slazenger.
Niall McKinney, IPC Ignite's head of marketing, said: "Having worked with Nicola on the Loaded account, she was at the top of my list when this new position became available. Nicola is a fantastically talented PR professional who will make a great addition to the marketing team."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
This article was first published on brandrepublic.com