ADWATCH: The weekly analysis of advertisement recall

Last Account Agency/TV buyer %
week
1 (-) B&Q Bates UK/Zenith Media 72
2 (2) Vodafone WCRS/OMD UK 64
3 (-) Vauxhall Lowe/Initiative Media 61
4 (-) McDonald's Leo Burnett/Starcom Motive 60
5= (-) Flash Grey Worldwide London/Starcom Motive 53
5= (5) Boots J Walter Thompson/MindShare 53
7 (-) Mr Muscle Sink Banks Hoggins O'Shea FCB/Optimedia 52
Unblocker
8 (-) KFC Ogilvy & Mather/Zenith Media 51
9 (-) Huggies Ogilvy & Mather/MindShare 47
10 (-) NatWest M&C Saatchi/MediaCom 46
11 (-) BT Business St Luke's/The Allmond Partnership 44
Connections
12 (-) Fairy Liquid Grey Worldwide London/Starcom Motive 42
13 (10) Kellogg's Leo Burnett/MindShare 39
Coco Pops
14 (-) Fairy Non-bio D'Arcy/Starcom Motive 38
tablets
15= (-) Woolworths Bates UK/Zenith Media 37
15= (-) Wall's Magnum McCann-Erickson/Carat 37
Moments
17 (-) OK! magazine In-house/MediaCom Manchester 31
18 (-) Alpen Cereal Bars Banks Hoggins O'Shea FCB/PHD 22
19 (-) Listerine J Walter Thompson/MindShare 21
20= (-) Michelin TBWA Paris/Brand Connection 18
20= (-) Jeyes Bloo Poulter Partners/ 18
Toilet Gel John Ayling Associates
Adwatch research was conducted from August 16 to 18 by NOP Research
Group (020 7890 9948) as part of a weekly telephone omnibus survey among
more than 500 adults. Copies of the Adwatch data and analysis are
available from Victoria Blake at NOP. Advertisements were selected by
Xtreme Information (020 7871 8080) and Mediaedge:CIA UK (020 7803 2000).

This article was first published on Marketing