McCann-Erickson acquires independent Dutch agency
Jennifer Whitehead,, brandrepublic.com, Wednesday, 31 July 2002, 2:25pm,
LONDON - McCann-Erickson Advertising has acquired the Dutch advertising and production boutique John Doe, as the smaller agency plans to go international.
John Doe will be run as an independent, autonomous agency within McCann-Erickson Netherlands, and will continue to be run by its three-strong creative team -- Hein Mevissen, Diederiekje Bok and Sam Stewart.
Terms of the deal have not been disclosed.
John Doe will keep its clients, which include the sports brand Quick and Johan, the monthly football magazine. It offers services including strategy, creative work and production.
McCann-Erickson Netherlands' clients include Coca-Cola, Bacardi-Martini and Opel. It is one of the advertising networks owned by the Interpublic Group of Companies.
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This article was first published on brandrepublic.com
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