NEWS BRIEFS: Arla Foods relaunches Gulp!

Marketing, Thursday, 18 July 2002, 12:00am,

Arla Foods is relaunching its Gulp! flavoured milk brand with a £600,000 support package to target adults as well as teenagers. Activity will include press ads, trolley and other ambient advertising as well as coupons and point-of-sale.

This article was first published on Marketing

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