DIRECT BRIEFS: Mercedes-Benz appoints agency

Marketing, Thursday, 11 July 2002, 12:00am,

Mercedes-Benz has appointed below-the-line agency Marketing Drive Worldwide to handle the creation of an online marketing system for its UK dealerships. The system will allow Mercedes-Benz and Smart dealers to create and run ad campaigns locally, by enabling them to choose which models and messages they feature in their campaigns.

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