Coke drops FCB after Pepsi court victory

Staff,, brandrepublic.com, Monday, 12 November 2001, 8:51am,

NEW YORK - Coca-Cola has snubbed Foote, Cone and Belding, stripping it of two accounts after the Chicago based-agency was taken to court by PepsiCo, which had previously used it to handle its Aquafina bottled-water brand.

Coke has taken its Dasani bottled-water account from the agency, as well as Powerade.



Last week, PepsiCo successfully sought a ruling preventing account executives who previously worked on the Aquafina account from working on Coke's Dasani brand. Coke has now moved the account back to its previous agency, Berlin Cameron & Partners, a New York independent.



Powerade work has gone back to Wieden & Kennedy in Portland.



FCB lost the Pepsi work in September but replaced it with the two Coke brands in October, when the soft-drinks giant consolidated its roster, with the Interpublic Group of Companies and WPP Group picking up the majority of the work.



If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.





This article was first published on brandrepublic.com

Share this story

Related links

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed