The agency shot it out against Ogilvy & Mather and Euro RSCG Works for the business.
Euro RSCG formerly held part of the cosmetics account and CLM/BBDO has worked for Dior before, helping to launch a new skincare range in 2001.
Dior, owned by the French luxury goods giant LVMH, plans a series of product launches in 2002, including new male grooming products and make-up.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
This article was first published on brandrepublic.com