Cadbury will acquire the Orangina, Pampryl fruit juice brand, Champomy and Yoo-Hoo brands in Europe, North America and Australia. The acquisition is subject to regulatory approval by EU and US competition authorities.
The businesses being acquired had sales in 2000 of £294m and pro-forma Ebitda of £40m. Orangina accounts for approximately half of the total volume being acquired.
Under a separate arrangement, Pernod Ricard also has an option to sell its soft drinks business in all other countries to Cadbury Schweppes at a future date, for a separate consideration not expected to exceed £22m.
In a statement, Cadbury Schweppes said, "The acquisition of Pernod Ricard's soft drinks business will significantly strengthen the position of Cadbury Schweppes in France, Europe's third-largest soft drinks market, through a broader product portfolio including the leading carbonated orange drink Orangina, which is the number two brand in the overall French soft drinks market."
In the US, Orangina and Yoo-Hoo are premium brands which complement the existing beverages businesses of Cadbury Schweppes.
In addition to the purchase price, Cadbury Schweppes has agreed to make a payment to Pernod Ricard, estimated at approximately £11m, to compensate Pernod Ricard for certain tax liabilities arising from the transaction structure. This cost is exceeded by the tax benefits accruing over time to Cadbury Schweppes.
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This article was first published on brandrepublic.com