TOP 300 AGENCIES: Business to Business Agencies

McCann-Erickson Business Communications comes in first followed by

Banner Corporation. Compiled by Campaign with the aid of the Association

of Business to Business Agencies, the table ranks business-to-business

agencies by declared income.

Top 20 Business-to-Business Agencies Ranked by Declared Income

Rank Agency Declared Declared Accounts Accounts

income billings held gained

(pounds m)

1 McCann-Erickson Business

Communications* 6.6 30.1 n/s 5

2 Banner Corporation ** 5.8 8.7 33 10

3 Ogilvy Primary Contact 4.1 27.0 26 3

4 Tidalwave Technology 3.5 7.6 7 1

5 Hunterskil Howard* 2.9 19.1 58 6

6 AGA 2.7 17.7 50 6

7 Anderson Baillie Mktg* 2.6 2.8 16 4

8 Wyatt International* 2.5 16.9 39 9

9 IAS Marketing &

Communication* 2.2 15.4 25 3

10= A V Browne Advertising 2.1 9.5 66 3

10= HPS Group 2.1 10.0 38 16

10= William Murray 2.1 2.6 25 3

13 Palmer Hargreaves Mint 2.0 13.5 27 4

14 SMP 1.8 8.0 13 3

15= Refinery Marketing

Communications 1.7 13.5 28 6

15= Dowell & Associates* 1.7 19.0 27 8

15= Marten Gibbon Associates 1.7 11.1 21 5

18= Cicero Marketing

Communications 1.6 6.3 16 6

18= HRO'C 1.6 10.8 22 2

18= Mason Zimbler Technology 1.6 10.4 13 5

Footnote: This table is compiled from data supplied by agencies with the

help of the Association of Business to Business Agencies. Agencies were

contacted at the end of last year and asked to provide figures for their

declared income, declared billings, total number of accounts held and

number of accounts won over the past 12 months. The list was then ranked

according to declared income in accordance with the figures provided.

The criterion for inclusion in this list is that more than 50 per cent

of the agency's turnover is from business-to-business advertising

income.

This article was first published on Campaign