The company, which is owned by tobacco giant Philip Morris, has filed an application with the Securities and Exchange Commission, setting out plans to sell 280m shares at $26-$31 (£18.14-£21.62) each.
The flotation will be the second biggest in Wall Street's history -- AT&T raised $10.6bn (£7.39bn) in an IPO in April last year.
Philip Morris will retain about 50% of Kraft shares after the IPO, which the company hopes to complete by the end of the second quarter, according to reports.
Kraft is the second-largest food company in the world, behind Nestle. Its UK adspend was £30.69m in 2000.
This article was first published on brandrepublic.com