LONDON (Brand Republic) - Euro RSCG Worldwide New York, a unit of Havas Advertising, has hired trend forecasting and brand consulting experts Ira Matathia and Marian Salzman to generate creative ideas based on research into consumer behaviour and market trends.
Matathia will become global director for business development and Salzman global director for strategy and planning. Bob Schmetterer, chairman and chief executive of Euro RSCG, has created the posts as part of a drive to identify more “creative business ideas” for clients.
Matathia and Salzman most recently worked for Young & Rubicam, where they headed up its Intelligence Factory in New York. However, the unit was shut two months after the UK’s WPP Group took over Y&R last year.
This article was first published on brandrepublic.com