Luke Alvarez, the former chief operating officer at Emap Digital,
has joined mobile services company Inspired Technology Group.
Alvarez, who left Emap Digital around six weeks ago, has been appointed
president of ITG in the UK. He is the former vice-president of business
development of fashion e-tailer boo.com.
ITG launched in the UK around three months ago and the company also has
offices in Dublin and San Francisco.
"We aren't a marketing services company, we're going to offer new
publishing channels," explained Alvarez.
"The company exists to create out-of-home entertainment applications to
enable media companies to make money from consumers by charging for
The company aims to develop products for emerging technologies like
GPRS, 3G, Bluetooth and location-based services and targets media and
The first product due to be launched is Poptext, which distributes
interactive publishing content and games via SMS and voice. The company
plans to extend its offering to other platforms.
ITG takes a share of revenue on usage time. It has already struck
commercial deals and has active customers for its services.
Alvarez is one of a number of industry figures who have migrated to
Sportal's founder and former chief executive Rob Hersov recently
launched two technology companies ( Revolution, 12 September, p3), one
of which, the Wireless Content Company, also targets content owners such
as publishers, broadcasters and media owners to format information for
This article was first published on revolutionmagazine.com