BA and Thomas Cook to merge holiday businesses

LONDON (Brand Republic) – British Airways Holidays and Thomas Cook Holidays are joining forces with a 50:50 venture, which will merge the two holiday businesses.

The new operation will be headed up by Simon Laxton, currently managing director of Thomas Cook Holidays, a division of German travel giant C&N Touristic.

The companies said the new business, which needs EU approval, will offer all holiday products through Cook’s retail network, BA Travel Shops and other UK travel retailers.

This article was first published on brandrepublic.com