The changes will give advertisers better campaign reporting, with more visibility into campaign performance, as well as analytics and spend. Twitter has also made it easier to manage campaigns in real time.
Twitter said that a major focus of the improvements to campaign analytics is to give advertisers more detail. So rather than simply reporting engagements that advertisers pay, it will now show engagements that Promoted Tweets receive, including earned media.
Continue reading this post on the Wall.Follow @gordonmacmillan
This article was first published on mediaweek.co.uk