Boutique denim brand Trilogy calls in M&C Saatchi Sport & Entertainment

The agency is charged with providing ongoing PR support alongside a launch strategy for Trilogy’s new flagship store in Chelsea. M&C Saatchi Sport & Entertainment will also create seasonal PR campaigns for the fashion brand.

Laura Coller, account director at M&C Saatchi Sport & Entertainment, will lead the account, reporting to Trilogy co-founder James Leslie.

Leslie said: 'This is a key year for Trilogy as we continue to expand and we look forward to working with the world class team at M&C Saatchi Sport & Entertainment who offer the traditional PR we’d expect from our agency, as well as creativity, big thinking and a robust approach.'

Trilogy launched in 2006 and has since opened four new stores across London.

M&C Saatchi Sport & Entertainment has worked with high-profile individuals including Eva Mendes, Alicia Keys, Rankin and Terry Richardson as part of its client work.

This week Club Med appointed M&C Saatchi PR following the launch of a major brand campaign.