Green & Black's "this is not a chocolate bar" by Mother

Mother has created its first advertising campaign for Green & Black’s since picking up the business last year. The print and outdoor activity gives the different flavours unique personalities. Each execution features the headline: "This is not a chocolate bar." The Butterscotch bar is pictured lying on a sunlounger and referred to as "the golden one", while the Spiced Chilli bar is shown wearing nipple tassels and called "the exotic one". The campaign was shot by Carl Kleiner.

This article was first published on Campaign Work