MEDIA BRIEFS: Gavin Reeve to provide news via mobile phones

PR Week UK, Friday, 14 December 2001, 12:00pm,

POPWORLD: Ex-Smash Hits editor Gavin Reeve is to provide breaking

news for under-18 pop fans via mobile phones in a tie-up between mmO2's

Genie and content provider Popworld. The service costs up to £3

for ten SMS alerts. Popworld also has a website, TV show and magazine

through the Mail on Sunday.

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