Channel 4 presenters pay homage to Diet Coke

John Reynolds, marketingmagazine.co.uk, Friday, 01 March 2013, 11:48am,

Channel 4's male presenters, including Rick Edwards and George Lamb, are starring in their own version of the classic Diet Coke ad to celebrate the brand's 30th anniversary.

Diet Coke: Channel 4's "hunks"

Edwards, Lamb and 'Made in Chelsea' star Ollie Proudlock will appear alongside eight male models this weekend to celebrate the birthday.

The C4 version was created by Sassy Films in collaboration with Diet Coke.

It will runs as a 20-second teaser ad at 5.45pm this evening before the brand's new "gardener" ad breaks at 8.50pm.

This article was first published on marketingmagazine.co.uk