Magazine ABCs: Easy Living bright spark in tough glossy sector

According to figures from the Audit Bureau of Circulations for the second half of 2012, Condé Nast’s Easy Living was the only paid-for glossy magazine from a major publisher to increase its circulation year on year.

Easy Living’s sister magazine Glamour continued to be the biggest women’s glossy by circulation in the final six months of 2012. Glamour’s circulation was 424,077, a decline of 9.1% year on year and 9.8% period on period.

However, the second biggest magazine in the sector, Hearst Magazines UK’s Good Housekeeping, did not experience Glamour’s significant period-on-period drop and so managed to narrow the gap between the two titles.

Good Housekeeping had an average circulation of 409,326 in the final six months of 2012, down 8.7% year on year but a decrease of just 0.2% compared to the six months to 30 June 2012.  

Bauer Media’s Grazia, which is a weekly glossy magazine, had an average circulation of 186,493 in the six months to 31 December 2012, a decrease of 9.2% year on year and 1.9% compared to the first half of 2012.

This article was first published on mediaweek.co.uk