Axe "lifeguard" by BBH

Campaign Work, Wednesday, 30 January 2013, 3:59pm,

Axe 'lifeguard' by Bartle Bogle Hegarty

Axe 'lifeguard' by Bartle Bogle Hegarty

Axe (Lynx in the UK) has released its Super Bowl spot, by Bartle Bogle Hegarty, which is the second instalment in its campaign for the Apollo fragrance.

This time, the astronaut is up against the charms of a lifeguard, but still manages to get the girl.

This article was first published on Campaign Work

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