Client losses and cutbacks mean end for Kable PR

Travel and consumer PR agency Kable PR has closed down after ten

years following financial difficulties and client losses.

The former PRWeek Top 150 agency ceased trading on 16 November after

losing a number of major clients since its acquisition by Norwich-based

marcomms group The Point Organisation last July.

Parent firm Point confirmed it was forced to close Kable to stem

financial losses and save its other interests - even though Kable

founder Katie Bull had not yet completed the earn-out period.

During the past year, Kable has lost clients including the Singapore

Tourism Board and Reckitt Benckiser brands Immac and Dettox.

Its workforce had fallen from 17 last year to last week's figure of

eight.

Point director and creative director Steve Jaggard said: 'We had to make

the decision to protect the rest of our Norwich business. We hoped it

would be a stepping stone into consumer PR, but I believe we were just a

victim of timing and the current economic climate.'

Point brought in external consultant Annette Holmes to head Kable as MD

three months ago in a bid to save the business.

Former MD Anna Hooper has since joined Nexus Communications as MD of its

consumer and business division (PRWeek, 16 November).

Jaggard said Bull's future role within Point is under discussion.