Nike "Mercurial Vapor trail" by Wieden & Kennedy Tokyo/Portland

Cristiano Ronaldo stars in Nike’s latest ad for its Mercurial Vapor IX boots. In the online film, which was created by Wieden & Kennedy’s Tokyo and Portland offices, what appears to be a hurricane sweeps up everything on a football field. It then emerges that the havoc is being caused by Ronaldo and his boots. The work was created by Andrew Miller and Naoki Ga, and directed by Mark Zibert through Imperial Woodpecker.

This article was first published on Campaign Work