Healthcare: The Week in Healthcare

The Department of Health has launched a major new drive for its Change4Life healthy eating campaign. Promotion of the 'Be Food Smart' campaign, which includes an ad break takeover during Coronation Street, is being handled in-house with support from retained agency Freuds.

MELA Sciences, the company that developed MelaFind, a device that helps dermatologists detect melanoma when it is still curable, has named New York-based Rpr Marketing Communications as its PR agency in the US.

Bristol-Myers Squibb has called in Jones Public Affairs to support its US oncology advocacy business. The contract complements the oncology advocacy work that the firm was already doing for Bristol-Myers Squibb within the EU, said agency founder Carrie Jones. As part of the agreement, the firm is helping the biopharmaceutical firm connect with non-profit and professional organisations to understand the needs of the cancer patient community.

Bill Price has left his role as vice-president of media relations at Johnson & Johnson US to join Pfizer Animal Health as senior director of corporate comms.