Diary - Winter of Discontent

campaignlive.co.uk, Thursday, 10 January 2013, 8:00am,

Diary’s desk is awash with boring press releases about ad trends, so credit to those scamps at Johnny Fearless for trying something a bit different in a bid to attract our jaundiced glances.

New Year cheer went right out of the window when the mail bag opened to reveal a hearty "Fuck off" message to promote the agency’s "New Discontent" insight into middle Britain on 17 January. The agency has engaged the impressive TED Talks speaker John-Paul Flintoff to unveil the research, but Diary will probably be too pissed off with the state of things to bother.

This article was first published on campaignlive.co.uk

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