McDonald's: launching Chicken McBites campaign
McDonald's begins 2013 with Chicken McBites drive
John Reynolds, marketingmagazine.co.uk, Tuesday, 08 January 2013, 8:00am,
McDonald's is launching a campaign to promote Chicken McBites, its first significant product launch of the New Year.
The fast-food chain is rolling out a TV, outdoor and online push to flag up the small pieces of chicken, which come in a peppery coating.
Chicken McBites will be sold as part of the chain’s ‘Little Tasters Menu’, which comprises bite-sized offerings.
A TV ad, created by Leo Burnett, broke yesterday (Tuesday 7 January) and will be supported by digital elements including an online game, hosted on Mcdonalds.co.uk, along with digital competitions.
The product will be priced at £1.49 and remain on sale until 30 April. Chicken McBites are already sold in the US and Canada.
This article was first published on marketingmagazine.co.uk
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