Racing Post has launched a campaign featuring a Brazilian football pundit from the 70s called "Puntinho", designed to drive people to the sports betting brand’s app. The work, which will run on TV and online, shows a group of out-of-shape Brazilian footballers warming up. The films were directed by Tom King through Gas & Electric. Post-production was by Framestore.
This article was first published on Campaign Work
Share this story
Additional Information
Latest jobs Jobs web feed
-
Associate Director - Consumer Health and Fitness
Reuben Sinclair
up to £70k, pus benefits - personalised training programme, healthcare, early finish fridays..., Central London -
PR Manager
BOC Group
Competitive salary and benefits , Guildford Surrey -
Business Development Manager - Public Relations
PR Futures
£30-£40k+package, London -
Head of campaigns - PR
Samsung
Competitive Salary + Bonus + Benefits, South East region -
Head of B2B PR
Samsung
Competitive Salary + Bonus + Benefits, South East region

Most read
- Eleven UK agencies shortlisted for Cannes PR Lions
- Ad agency McCann Melbourne scoops Cannes PR Lions Grand Prix
- Albion Drive picks up six-figure brief for Nominet Trust
- Unity lands World Duty Free account to promote stores
- Liberal Democrats shift comms strategy to focus on jobs
- Shangri-La engages Roche to promote Shard hotel bar and restaurant
Most commented





