High profile: English cricket
England and Wales Cricket Board seeks agency help
Hannah Crown, prweek.com, Wednesday, 05 December 2012, 10:21am,
The England and Wales Cricket Board is searching for an agency to capitalise on next year's bumper summer of cricket.
The ECB is looking to exploit the fervour that will be generated by next year’s Ashes series against Australia to boost interest in the sport.
The brief does not specifically cover The Ashes. Instead it will focus on raising the profile of the international Investec Series against New Zealand, NatWest one day int-ernationals and Twenty20s as well as LV= County Championship, the Clydesdale Bank 40 and Friends Life t20 domestic tournaments.
A pitch list has already been drawn up.
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