McDonald's: rolls out its festive menu campaign on TV
McDonald's kicks off Christmas ad campaign
Ben Bold, campaignlive.co.uk, Tuesday, 27 November 2012, 8:00am,
McDonald's is promoting the launch of its festive menu in the build-up to Christmas with a TV campaign starring a postman braving the elements, who rewards himself at the end of the day with a McDonald's Winter Warmer burger.
The TV ad, which was created by Leo Burnett and breaks this evening (27 November), is supported by outdoor ads that build on the theme of the TV ads, by celebrating the menu through an array of colourful stamps.
The outdoor ads were created by Alison Steven and Liam Bushby, with food photography by Jason Lowe. The stamp elements of the ads were designed by Aesthetic Apparatus.
McDonald’s festive menu will go on sale in McDonald’s from 28 November until 1 January 2013. The menu includes the Winter Warmer burger, Chicken Celebration burger, Cheese Melt Dippers, Orange Flavour Chocolate Pie and Quality Street Fudge McFlurry.
This article was first published on campaignlive.co.uk
Share this story
Related Links
Additional Information
Latest jobs Jobs web feed
-
Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London -
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
Foundry, The
c £40,000, London -
Internal Communications Consultant - global healthcare company
The Works
£28000 - £35000 + benefits, London
Most read
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- Virgin Galactic in talks with PR agencies to promote spaceflights
- In-house and agency heads review unpaid intern policies following campaign
- Qatar Airways launches agency review
- Exposure's Simon Shaw launches Good Relations' content arm
Most commented
