Tesco ''Christmas 2012'' by Wieden & Kennedy

Campaign Work, Wednesday, 21 November 2012, 3:48pm,

Tesco ''Christmas 2012'' by Wieden & Kennedy

Tesco continues its winter campaign, which aims to "treat Christmas as a feeling, not a season" as part of a switch in strategy from last year's "big price drop".

The activity is built around the "key stages" of Christmas.

This article was first published on Campaign Work

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