Simon Richings- Executive Creative Director, Tribal DDB

At Tribal he has created digital campaigns for Volkswagen, Philips, The Guardian, Hasbro, The Financial Times and Guinness and won international industry recognition (including Cannes Lions, One Show Pencils and NMA Effective Awards). He has also sat on digital juries for D&AD and Campaign BIG.

As Executive Creative Director he now heads up a multidisciplinary team that has recently put 90 million cars in every Volkswagen showroom and connected the home of Guinness to every online fan – both enabled by smart use of tablets.

Coming from a print graphic design background, he has no idea how he ended up a digital copywriter, art director and ECD. He's not complaining.

This article was first published on campaignlive.co.uk