Ballantine's "Loud Blue" by Work Club

Work Club has created a platform for Ballantine’s that lets people enhance their Instagram photos by adding bespoke music.

The Loud Blue platform, the next phase in the Scotch whisky brand’s "leave an impression" campaign, uses an algorithm that analyses photo data and creates music that represents the image. It was created by Joe Corcoran and the creative technology partner was Reactify.

This article was first published on Campaign Work