Sony 'cat and mouse' by W&K Portland
Sony 'cat and mouse' by Wieden & Kennedy Portland
Campaign Work, Friday, 26 October 2012, 9:23am,
Sony is launching a global campaign by Wieden & Kennedy Portland showing James Bond under surveillance.
It broke on 26 October, the same day as the release of the new 007 film, Skyfall.
Spanning TV, print and digital, the activity uses the Bond franchise to highlight the latest hardware from Sony. In the TV spot, a woman spies on Bond using Sony technology such as its Xperia T smartphone.
The digital work includes a game that allows users to experience the life of a secret agent. The game was created in collaboration with Hide & Seek and Existor.
The TV ad was written by Charlie Gschwend, art directed by Jimm Lasser and directed by Baillie Walsh through RSA Films.
This article was first published on Campaign Work
Share this story
Related Links
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- National Lottery in £250,000 PR hunt to reconnect with public
- Microsoft kicks off six-figure b2b comms pitch
- Westminster Advisers shakes up staff line-up following review
- South Africa seeks digital help to combat 'negative perceptions'
- Hope&Glory wins Ikea consumer press office duties
Most commented
