Irn-Bru maker lands Glasgow Games partnership

AG Barr, which claims to have links with the city dating back more than 100 years, has been unveiled as an official supporter of the 11-day event.

Shona Robison, minister for Commonwealth Games and Sport, said: "AG Barr has a strong history of sports sponsorship in Scotland and I am pleased to see such an iconic Scottish brand playing a part in the Commonwealth Games."

The first and so far only tier one or 'official partner' sponsor of the Games is Swiss watch brand Longines, the official timekeeper.

Other sponsors of the event include Toshiba TEC UK Imaging Systems, the official office automation supporter; Dell, technology supporter; Atos, IT supporter; and official law firm Harper Macleod.

This article was first published on marketingmagazine.co.uk