McDowall links up with Text founder for creative shop

Senior industry figures linked up this week for the launch of a

company offering commercial consultancy to firms within the creative

services sector.

The Pembridge Partnership describes itself as a 'business accelerator'

that targets creative services firms (CSFs) in PR, design and

marketing.

The founders include former PRCA director-general Chris McDowall and

co-founder of Text 100, Mark Adams. Other partners are accountant Otto

Stevens, and former Dell marketing director David Prais.

Pembridge plans to advise CSFs on HR, management and comms issue, to

provide mentors for agency staff and to invest in minority stakes in

CSFs.

Adams claimed: 'I've been in PR for 18 years and have seen a lot of

change in creative services. There is a market for combining PR with

other activities.'