Honda 'do more new' by Mcgarrybowen London
Honda 'do more new' by Mcgarrybowen London
Campaign Work, Wednesday, 17 October 2012, 12:44pm,
A new campaign launching the fourth-generation CR-V across Europe is the first work for Honda by Mcgarrybowen London since winning the assignment in July.
The tagline, "Do more new", aims to reflect a driver’s desire to seek out new and exciting experiences. The TV work shows a man driving his CR-V through a portal that mysteriously opens up in a house.
It breaks on 22 October and is supported by print, outdoor and digital. The soundtrack is To Heal, performed by Underworld.
This article was first published on Campaign Work
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