The ad, created by Mother, will be similar to Goodfellas' Scoop pizza campaign but will include a five-second end frame with a voiceover that highlights the recently launched Superiore pizza.
The TV campaign kicks off this Saturday and will run for four weeks, supported by 10-weeks of in-store activity.
MediaCom was the media agency for the campaign.
In 2010, Northern Foods reported that a £5m ad campaign it ran for Goodfellas had contributed to a £9.5m first-half financial loss.
This article was first published on campaignlive.co.uk