The second day of the Brand Republic Virtual Summit is free to in-house marketers and opens at 9am (London time) today (Thursday 11 October) at the website www.brandrepublicvirtualsummit.com.
Registration provides access to timetabled live sessions with experts in their fields, moderated by Brand Republic journalists, with the chance to put forward questions.
Today’s four sessions start at 10am with Tesco’s senior marketing manager for mobile talking about its use of augmented reality with supplier Matt Mills, global head of partnerships and innovation at Aurasma. The session will be moderated by Matthew Chapman, retail reporter at Marketing and Brand Republic (in a change from the programme).
Search marketing is the topic at 11am featuring Matt Braddy, chief marketing officer at Just Eat, and Anthony Robinson, head of SEO at Auto Trader.
At 2pm multichannel marketing is on the agenda for Matt Muniz, head of integrated communications at Andrex, and Gordon O’Keefe, a consultant at IBM.
The two-day event wraps up at 3pm with Asad Rehman, director of global media for Unilever’s food brands, discussing the potential of online video.
Yesterday's four sessions have been archived and are available to see on the site. There was an opening keynote at 10am by Sarah Shearman, digital reporter at Marketing and Brand Republic, followed by Kristian Lorenzon, social media manager at O2, on the topic ‘Social media – it’s great but show me the money!’.
The Financial Times’ experience of mobile was the subject of the 3pm session, before Macmillan Cancer Support’s digital marketing officer Louise Bolt talked online advertising in the 4.30pm session.
This article was first published on brandrepublic.com